What Dystopian Lit Can Teach Us About Branding

What Dystopian Lit Can Teach Us About Branding

Theresa Behrens Goodall, Designer at Element Three in Indianapolis, is right. Color is not everything when it comes to effective branding. There are many other factors that contribute to a strong brand and quality user experience (UX). But color is important - and creates powerful, often subconscious associations …

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Indy – Sports City, USA – courts the NFL Draft

Indy – Sports City, USA – courts the NFL Draft

Indianapolis-a center for sports events and innovation-is working on a potential bid to host the NFL draft as early as 2020, reported today by the IBJ. While competition will be heavy, Indy is no stranger to this type of challenge, having hosted the Super Bowl in 2012 - then reported to be the "most watched …

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USSC to Rule on Disparaging Marks

The  United States Supreme Court, unsurprisingly, has granted cert in the Lee v. Tam case, concerning the issue of disparaging trademarks. This case involves the Asian-American band "The Slants".  The band sought to register the name as a trademark with the U.S. Patent and Trademark Office, which refused to do …

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A Field Trip to 3M and AIPLA’s Spring Meeting

A Field Trip to 3M and AIPLA’s Spring Meeting

  In advance of the American Intellectual Property's 2016 Spring Meeting in Minneapolis, the Women in IP Law Committee held a leadership meeting on the campus of 3M. With leaders from across the nation and even from other countries, it was a significant opportunity to engage in strategic planning, …

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Women in the Business of Sports

Women in the Business of Sports

Faegre Baker Daniels was delighted to recently host and sponsor a CLE event presented by Sports Circle Indy and the Sports Lawyers Association. The event, called Changing the Conversation on Women's Leadership in Sports, featured a panel of leading women in the sports industry, including: Carlie …

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Trade Secrets Now Protected by Federal Law

Trade Secrets Now Protected by Federal Law

Yesterday, President Obama signed Senate bill 1890 into law. The Defend Trade Secrets Act of 2015 creates a private cause of action at the federal level for trade secret misappropriation. This important step provides a more consistent approach to protect trade secrets related to products and services used in …

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